Tag Archives: Return

CLV or Customer Lifetime Value / PRR or Project Rate of Return

[ad_1] How much what you spend in marketing to attract a new customer? Here is an example: GoDaddy at the time I wrote this was offering an affiliate program to pay $120 to the advertiser for a customer who signed up for a year of hosting with them. The hosting plan this was for would be around the same amount, so why would GoDaddy pay out almost the same out it is bringing in off a sale? […]

Read more