The Differences Between Niche Marketing and Mass Marketing

[ad_1] Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuses on markets that are not reached by mainstream providers. On the other hand, mass marketing deals with big numbers and an even bigger community. If […]

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Differences Between PPC, PPV, CPV, CPA, PPA

Orlando Torres Making Money

[ad_1] PPC, PPV, CPV, CPA and PPA are various advertising means used in online marketing. They are used to drive traffic websites, landing pages or any online platform that could be used for business purposes. Before we go into the differences, it is a good idea to know their definitions. Knowing what they mean and their characteristics will clearly point out major differences among them. Here are the abbreviations in full: PPC – Pay per Click PPV […]